How to Make Good Ideas into Good Content
We’re now entering Phase 2 of this series: Translating Ideas into Content
Now that you’ve conquered the beast at the threshold—Phase 1: Planning Problems—we can keep moving into the more granular hold-ups.
In this second phase, we’ll explain solutions to the problems that most people deal with when it comes to translating ideas into solid social media content. Choosing your “angle,” adding hooks, utilizing social media trends, and more!
Well, let’s just go then!
How do I decide what “angle” to take with my content?
Step one to answering this question will be to guide you back to our very first blog post in this series “I don’t know what good content looks like.” The second step will be to read the second post, “I don’t have time to study viral content.”
Now, before you roll your eyes and click on to the next article that sounds almost as helpful, know that we’re not just sending you through all our blogs willy nilly.
Questions like the one in this headline often come from a place of simply not feeling inspired enough.
If you are truly passionate about something, and you understand how to find “good” content on social media, then finding your unique angle is as easy to explain to you as is teaching an alligator to meow.
It’s usually better to just let them do their thing…
What we’re saying is, only you can figure it out—and you probably already know it.
Ask yourself these three questions:
1. What gets you excited?
When you’re scrolling through social media, what kind of content do you take the time to look at?
Travel?
Crypto?
Fashion?
Blogging?
Nature documentaries?
Decor?
2. What are you passionate about?
And we mean so passionate that you know you could stick with it for years and still find joy.
Have you always been artistic?
A camping fanatic?
Crazy for plants, maybe?
3. What are you good at?
Are you a good talker, who often succeeds at getting people to see your point of view?
Are you a good writer?
Painter?
Photographer?
Gamer?
Athlete?
Actor?
Teacher?
Seriously, get a pen and just keep writing down all the things you really believe you’re good at.
Now, ask yourself,
Can I combine the answers to these three questions to find my unique angle?
Let’s see an example:
Here are two TikTok users within the same niche. Both lawyers making entertaining and educational content to help their audiences understand legal jargon and their rights.
Both have over six million followers, so clearly they’re both doing something right—despite taking different approaches!
The first, @lawbymike, acts as characters in his videos, enacting situations where most people wouldn’t know what to do.
The second, @ugolord, instead gets people to send him videos, which he then responds to in terms of who’s liable.
Both took something they were good at and passionate about (law degrees), and spun it in a way they felt excited about.
They created their own unique angles on a very vast subject matter.
See where we’re going here?
***
Key takeaways: the kind of social content that gets you excited + what you’re passionate about + a skill you are good at. Combine these and play around with how you could build your unique “angle” for content creation!
Check out the next post in this social media series here!
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