Digital marketing your local business blog.

Digital Marketing Your Local Business – First Steps

Bykelschae

You’re a busy business owner who has likely built your business off of monetizing your craft. Maybe you own an electrical company or a restaurant. Perhaps you’re a realtor or a chiropractor. Or maybe you’re a partner at a law firm or a mortgage brokering company. No matter what type of local business you’re working at — understanding the very basics on marketing your local business can quadruple your customer base.

Marketing Your Local Business: the Basics

Cafe owner researches marketing for your local business - blog by inspired idiots.

Let’s start at the very beginning. If your business is brand new to the digital marketing scene, here’s the “scratch” you start from.
The three basic things that every single business owner today should have are:

  1. Google My Business account. This is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google.
  2. Facebook Page. This not only gives credibility to your business, it allows you to connect with current and future customers, promote events and discounts, and share important information.
  3. A method to follow up with people. This could be email, direct phone number, or a social media page. Contact between you and your customers should be easy! Try to keep it in one place to avoid future chaos. We use one software that collects all emails, calls, texts, and social media messages into one place.

If you don’t have all three of these set up, click the guides below to get started, then let’s move on to the landing page.

Google My Business setup instructions (Click here)

Facebook Page setup instructions (Click here)

Landing Page > Website

Your immediate question here might be: what’s the difference?

You might think that a website is what your business needs — and while websites are great for helping people understand your brand, a landing page is designed for conversions.

Example of a landing page and why they’re better for small businesses than complicated websites.

A website is designed for exploration, while a landing page is customized to a specific campaign or offer and guides visitors towards a single call to action.

See the difference? Websites offer a lot of opportunity for viewers to get distracted, whereas a landing page guides them to exactly where you want them to go.

If your next question is how you can build a landing page, you can use any website-building platform to do this. Just focus on keeping it to one page, and making the main focus of the page how to book a call / appointment.

In the bonus section below, we’ll discuss the software that we suggest every small business owner use for their business and how you can build landing pages with it as well.

Marketing Your Local Business: the Offer

Once you know what type of person you’re serving and what that person is looking for, it’s time to describe exactly what you are offering for sale. Make it as clear as possible.

When describing your offer, focus 80% of your messaging on the transformation that your customer will get from it. What’s the end result they’re looking for?

People don’t buy plane tickets — they buy the vacation experience. Sell the vacation!

Woman daydreams in front of her laptop. Creating an offer is about selling someone the result they’re looking for.

The other 20% of the copy focuses on deliverables such as how you’ll get them that result (timelines, quick statistics, requirements, etc.).

Remember, an offer is a value exchange — a trade of dollars for value, and the offer is what initiates the trade. Don’t get “offer” and “sale” confused — this is not just a % off.

It’s an opportunity to reach people that are interested in the end result you’re selling.

Example: Dominos Pizza — it’ll be there in 30 minutes or it’s free.

Do you believe you have a great product or service? Do you think once people see how amazing it is they will stand by what they spent? If yes, then make them an offer they’d feel stupid to refuse.

Check acquisition.com for Alex Hormozi’s free course on building offers. It’s super valuable, and will teach you how to think about and craft offers.

Sale = a discount < Offer = a result promise

Customers Now VS Customers Later

There are two basic approaches to acquiring customers using paid online marketing: customers now and customers later. If you are not sure which one you are you can ask in the group: Online Marketing for Local Businesses.

Digital marketing your local business blog by inspired idiots.

Here’s a rundown of the two approaches, and specific methods for you to use both in marketing your local business.

Customers Now

Lead generation: paying for a platform, like Google, to show your business to more people. This could cost you as little as $5 per day, and you could start getting new customers within 48 hours.

Google Ads: best for “need now” type services such as tow trucks, electricians, plumbers, home care centres, etc. You pay on a “per click” basis.

Google Guaranteed / Local Service Ads: puts you at the top of Google as a verified business. You pay when someone actually calls you about your listed service.

Facebook Ads: for window-shoppers who might be thinking about a service like yours, and who could be persuaded by your ad to take the next step. Some niches that work well here are realtors, hair stylists, med spas, wedding photographers, dentists, podiatrists, plastic surgeons, etc. You pay each time your ad is shown.

Customers Later

Search Engine Optimization (SEO): like playing hide and seek with Google. Google is looking for your website so it can show it to people who are searching for things you talk about.

Using specific practices like keyword research, site optimization, and content creation, you can get your page appear sooner when people search for words associated with your business.

Marketing Your Local Business: Instagram & TikTok Strategy

There is an endless list of social media strategies that people will try to sell you — and honestly, a lot of them are good! Posting X type of content X times per day, focusing on this platform or that, etc.

How to use platforms like Instagram and TikTok in marketing your local business.

What we’ve found to be most effective at marketing your local business on platforms like Instagram and TikTok are the following three easy steps:

  1. Have three posts pinned to the top of your profile

Who you are

What your business sells

How people can get your offer

2. Add a link in your bio that sends people to your offer landing page.

3. Post content that creates the desire to buy your offer, including:

  • Services: show your results, before/afters, the customer’s experience
  • Products: show how you make it, why you do certain practices, tell your story.

If you complete all these three steps, your social profiles will have what they need to get you sales.

Bonus: All in One Business System

The type of software one uses to manage a business often depends greatly on the nature of the business. A hair salon might have a database of existing clients, a software for appointment booking, and an email marketing platform for pushing promotions.

One thing that we would strongly recommend on this front is incorporating as much as you can into one system, instead of the 4-10 that most small businesses are currently juggling.

Using too many different platforms to connect with clients and track data is complicating your day-to-day and convoluting your business.

Finding the right all-in-one software will allow you to track calls/texts, send emails, install follow-up automations, review data, build landing pages — you get the point. We personally use Go High Level, and we help set our clients up with it to make everyone’s lives easier!

Remember: simplicity is what scales.

Count how many different softwares you’re currently using for business purposes, and then shoot us a message if you have any questions about simplifying!

We’ll help you get your business organized in GHL for a discounted rate today!

Marketing Your Local Business: Printable Guide

We’ve included our printable PDF document of this guide below in hopes that you will be able to use these steps to help you and your team in marketing your local business 🙂

Digital-Marketing-Your-Business-Starter-KitDownload

Similar Posts

44 Comments

  3. I am curious to find out what blog system you have been utilizing? I’m experiencing some minor security problems with my latest site and I would like to find something more risk-free. Do you have any solutions?

  7. Купить двери на заказ в Москве
    Изготовление дверей на заказ по индивидуальным размерам
    Как выбрать дверей на заказ
    Материалы и цвета дверей на заказ
    Двери на заказ: доставка и монтаж дверей на заказ
    Какие двери на заказ лучше выбрать? варианты дверей на заказ
    Шпонированные двери на заказ: преимущества и недостатки
    Металлические двери на заказ: надежность и безопасность
    Двери на заказ с декоративным покрытием
    Двери в квартиру и дачу http://www.mebel-finest.ru.

  21. Hi, Neat post. There is an issue along with your website in web explorer, could check this?
    IE still is the market leader and a good component of other people will
    omit your excellent writing due to this problem.

  23. Wonderful website. A lot of helpful info here. I’m sending it to several friends ans
    additionally sharing in delicious. And certainly, thanks in your effort!

  25. Hi there i am kavin, its my first occasion to commenting anyplace, when i read this piece of
    writing i thought i could also make comment due to this brilliant article.

  27. Fight For Us Jiu Jitsu
    7135 W Ann Rd. #140, Las Vegas, NV 89130
    (702) 438-4207
    BJJ, Jiu Jitsu, Best BJJ Gym, BJJ Gym, Jiu Jitsu Gym, Brazilian Jiu Jitsu, Jiu Jitsu Las Vegas, Jiu Jitsu Centennial Hills, Jiu Jitsu Summerlin

  28. Fight For Us Jiu Jitsu
    7135 W Ann Rd. #140, Las Vegas, NV 89130
    (702) 438-4207
    BJJ, Jiu Jitsu, Best BJJ Gym, BJJ Gym, Jiu Jitsu Gym, Brazilian Jiu Jitsu, Jiu Jitsu Las Vegas, Jiu Jitsu Centennial Hills, Jiu Jitsu Summerlin

  29. Thank you for the auspicious writeup. It in reality used to be a entertainment account it.
    Glance advanced to more brought agreeable from you!
    However, how can we keep up a correspondence?

  30. Unquestionably believe that that you stated. Your favorite justification seemed to be at the internet the easiest thing to take into account of.
    I say to you, I definitely get irked while other folks think
    about issues that they just do not recognize about. You managed to hit the
    nail upon the top and also outlined out the whole thing with no need side-effects , other people could
    take a signal. Will likely be again to get more. Thank you

  31. Serotonin Centers in Windermere, FL: Elevating Your Well-being Amidst Serenity

    In the picturesque city of Windermere, Serotonin Centers stands
    as a beacon of well-being and rejuvenation. Serving neighborhoods like Ashlin Park
    and Berkshire Park, the medical spa has become an integral part of Windermere’s thriving community.

    Windermere, founded in 1887, is a city characterized by tranquility, with 1,231 households
    and a population of 3,003 as of 2021. Nestled along FL-429, the city
    has embraced modernity while preserving its natural allure,
    offering a unique blend of sophistication and serene landscapes.

    Ensuring the vitality of your well-being, Serotonin Centers addresses
    the specific needs of Windermere residents with its range of medical spa services.
    From Ashlin Park to Berkshire Park, the neighborhoods benefit from personalized care that enhances the overall wellness of the community.

    In Windermere, repairs to the body and mind are as essential as maintaining a residence.
    The city’s diverse climate, with temperatures varying throughout the year,
    underscores the importance of accessible and quality medical spa services provided by Serotonin Centers.

    Discover Windermere’s cultural richness by
    exploring the 7D Motion Theater Ride at ICON Park or paying
    respects at the 9/11 Memorial. Serotonin Centers,
    with its commitment to well-being, aligns seamlessly with Windermere’s emphasis on a balanced and fulfilled lifestyle.

    Choosing Serotonin Centers in Windermere is a decision to prioritize
    self-care in a city that cherishes its residents’ holistic wellness.
    Embrace the serenity and sophistication of Windermere, and
    let Serotonin Centers guide you on a journey to elevate your well-being.

    ”
    “Serotonin Centers Embraces Wellness in Colts Neck, NJ: A Haven for Holistic Living

    Nestled in the heart of Colts Neck, Serotonin Centers is more than a
    medical spa; it’s a haven for holistic living. Serving neighborhoods like Beacon Hill
    and Belford, the center has become an integral part of
    Colts Neck’s thriving community.

    Colts Neck, founded in 1847, is a city characterized by its close-knit community, boasting 3,523
    households and a population of 3,003 as of 2021.

    Connected by Route 34, the city preserves its historical charm while welcoming modernity, offering residents
    a unique blend of tranquility and vibrant living.

    In a community where well-being is paramount, Serotonin Centers addresses the specific needs of Colts Neck residents with
    its range of medical spa services. From Beacon Hill to Belford, the
    neighborhoods benefit from personalized care that enhances the overall wellness of the community.

    Colts Neck, known for its historical landmarks like the Allen House and Allgor-Barkalow Homestead Museum,
    appreciates the significance of holistic well-being. Serotonin Centers seamlessly aligns with Colts Neck’s commitment to a balanced and fulfilled lifestyle.

    When it comes to repairs, Colts Neck residents prioritize both their homes and personal well-being.

    The city’s diverse climate, with varying temperatures throughout the year, underscores the importance of
    accessible and quality medical spa services provided by Serotonin Centers.

    Choosing Serotonin Centers in Colts Neck is choosing a path to holistic living in a city that treasures the
    overall well-being of its residents. Embrace the tranquility and historical charm of
    Colts Neck, and let Serotonin Centers guide you on a journey to
    elevate your well-being.
    ”
    “Discovering Serenity in Windermere, FL with Serotonin Centers

    Welcome to Windermere, FL, where tranquility meets modern living, and Serotonin Centers stands as a beacon of wellness at 7790 Winter Garden Vineland Rd Suite 100.
    Serving the communities of Ashlin Park, Berkshire Park, and beyond, this medical
    spa has become an essential part of Windermere’s well-being landscape.

    Founded in 1887, Windermere boasts a population of 3,003 residents and 1,231
    households as of 2021. The city, connected by FL-429,
    provides a picturesque setting for those seeking a balance of
    nature and urban conveniences.

    Serotonin Centers understands the unique needs of Windermere
    residents, offering tailored services to neighborhoods
    like Casabella at Windermere and Clear Lake.

    The medical spa thrives in a city that values community and individual well-being, aligning seamlessly with Windermere’s
    commitment to a healthy lifestyle.

    Windermere is not just a city; it’s an experience.
    As residents enjoy points of interest like Central Florida Railroad
    Museum and Eagle Nest Park, Serotonin Centers enhances their journey by providing comprehensive medical spa services.
    The city’s diverse climate, with temperatures varying throughout the year, underscores the importance of accessible wellness services.

    When it comes to choosing a medical spa in Windermere, Serotonin Centers emerges as the top choice.
    With a prime location on FL-429 and a commitment to holistic well-being, the center
    enriches the lives of Windermere residents, ensuring they embrace life’s every moment
    with vitality and serenity.
    ”
    “Embracing Serenity in Colts Neck, NJ with Serotonin Centers

    Step into the serene embrace of Colts Neck, NJ, where Serotonin Centers stands as a beacon of well-being at 178 County Rd
    537. Serving the tight-knit communities of 5 Point Park,
    Beacon Hill, and beyond, this medical spa has become an essential part of Colts Neck’s wellness
    landscape.

    Established in 1847, Colts Neck exudes a charm that captivates its 3,003 residents
    residing in 3,523 households as of 2021. The city,
    gracefully connected by Route 34, offers a blend of historical richness and
    modern comfort, creating an idyllic backdrop for holistic health.

    Serotonin Centers understands the unique needs of Colts Neck
    residents, offering tailored services to neighborhoods like Belford and Bucks
    Mill. The medical spa seamlessly integrates with the city’s
    commitment to a healthy lifestyle, contributing to the overall well-being of Colts Neck’s vibrant community.

    Colts Neck is not just a city; it’s a journey through time and nature.
    As residents explore points of interest like Amazing Escape Room Freehold and Big Brook Nature Preserve,
    Serotonin Centers enriches their journey by providing comprehensive medical spa services.
    The city’s diverse climate, with temperatures varying throughout the year, underscores the importance of accessible wellness services.

    Choosing a medical spa in Colts Neck becomes an easy decision with Serotonin Centers.
    Nestled conveniently along Route 34 and dedicated to holistic well-being, the center becomes an indispensable partner
    in Colts Neck residents’ pursuit of a balanced and fulfilled life.

    ”
    “Rejuvenation Oasis: Serotonin Centers in Windermere,
    FL

    In the heart of Windermere, FL, where nature and luxury
    converge, Serotonin Centers at 7790 Winter Garden Vineland Rd Suite 100 beckons residents
    to embark on a journey of rejuvenation. This medical spa, nestled in the vibrant neighborhoods of Ashlin Park
    and Berkshire Park, serves as a sanctuary for those seeking optimal well-being.

    Founded in 1887, Windermere has grown into a close-knit community with
    1,231 households and a population of 3,003 as of 2021.
    Connected by the bustling FL-429, this city offers a unique blend
    of natural beauty and modern conveniences, providing
    the perfect backdrop for Serotonin Centers’ holistic health services.

    Understanding the distinct needs of Windermere residents, Serotonin Centers extends its
    services to neighborhoods like Carver Shores and Coytown. The medical spa seamlessly integrates
    into the fabric of Windermere, contributing to the
    overall health and happiness of its residents.

    Windermere, with its diverse climate and proximity to major attractions like Downtown Winter Garden and Fantasyland, creates an environment where residents prioritize their well-being.
    Serotonin Centers complements this lifestyle, offering tailored medical spa
    services that align with the city’s commitment to a healthy and balanced life.

    When it comes to choosing a medical spa in Windermere, the decision is
    clear—Serotonin Centers stands out as a beacon of holistic health.
    Conveniently located along FL-429 and dedicated to rejuvenation, the center becomes an indispensable partner
    in the journey toward optimal well-being for Windermere residents.

  32. Unquestionably believe that which you stated. Your favorite justification appeared to be on the web the easiest thing to be aware of.
    I say to you, I certainly get annoyed while people think about worries that they plainly don’t know
    about. You managed to hit the nail upon the top as well as defined out the whole thing without having
    side effect , people can take a signal. Will likely be back to get more.
    Thanks

  39. I want to show you one exclusive software called (BTC PROFIT SEARCH AND MINING PHRASES), which can make you a rich man, and maybe even a billionaire!

    This program searches for Bitcoin wallets with a balance, and tries to find a secret phrase for them to get full access to the lost wallet!

    Run the program and wait, and in order to increase your chances, install the program on all computers available to you, at work, with your friends, with your relatives, you can also ask your classmates to use the program, so your chances will increase tenfold!
    Remember the more computers you use, the higher your chances of getting the treasure!
    Thank me by donating if you have the opportunity.

    Free Download:
    https://t.me/btc_profit_search

  40. Hello Dear, are you actually visiting this website on a regular basis,
    if so afterward you will absolutely get good knowledge.

  42. Thank you for some other wonderful post. Where else may anyone get that kind of information in such an ideal manner of writing?
    I’ve a presentation next week, and I’m at the search for such information.

  43. That is a really good tip especially to those new to the blogosphere.
    Brief but very precise information… Appreciate your sharing this one.
    A must read post!

  44. What’s up i am kavin, its my first occasion to commenting anyplace, when i read this article i thought i
    could also make comment due to this good piece of writing.

Comments are closed.