Social Media Tips to Stop Feeling Uncomfortable On Camera.
I’m uncomfortable talking about myself—what if the content sucks?
Before we get into our best shot at a one-size-fits-all cure, we need you to pinpoint exactly what makes you uncomfortable here.
Do you feel that you’re awkward on camera?
Is it that you don’t know what to say?
Are you trying to talk off of a script, and think it’s coming across as phony?
Or maybe you’re not cool with disclosing info about your success?
If you ask us, any of these questions—and all those in between—boil down to the same bottom line.
You’re being inauthentic, and it shows.
It’s totally shocking how many people can talk about their businesses and passions so flawlessly until you put a camera in front of them. Then, they start to overthink it, they over-analyze every word, and they over-complicate the message.
Speaking of being authentic, here’s a good example of talking about yourself and your success without even being “salesy” at all! The great Alex Hormozi gives a lot of great insights and advice in his content, all made with the intention of helping his viewers gain financial success.
If you were to watch a bunch of Hormozi’s videos, you’d learn a lot about him. But that’s not the point of the video. It just comes with the content.
Do awesome shit that works. Create engaging posts about it. Get leads. That’s it.
This is exactly why we have structured our business around doing livestreams with clients, creating high-quality content for them from that livestream, and then showing them how this process can help them continue making good content.
How? Why?
Because when you focus on keeping things conversational and asking direct questions, people answer them —straight up — providing two huge benefits:
- We get solid footage of people talking about what they offer in a way that’s easy for their audience (and potential clients) to understand.
“I specialize in _______
where I provide _______
to people who want _______
and I’m really good at it because I _________.”
- This enables us to narrow down our potential client list to only those who truly believe in and can talk about their offer. Why? Because we want to work with people who know that what they’re doing is worth it.
For those of you who aren’t interested in this livestreaming angle and simply want to improve your content yourself, our point about authenticity still stands. In this case, here are some tips you can start using today to stop feeling uncomfortable.
Ask your audience (or friends/family if you don’t yet have an audience) to send you some questions about what you do. Then shoot a video of you just reading the questions out loud and answering them.
Why?
Because this will shift your focus. Instead of thinking you’re talking to everyone, you can focus on talking to someone. And this may help you be more direct, more straightforward, and more like yourself in your video.
You can either do this as a live and post the entire video, or you can chop it up into short videos and make a series!
Say what you know, not what you think people want to hear.
Why?
Trying to get in front of a camera and memorize info or read from a script will never get delivered as seamlessly as just chatting about something that you are so confident in!
Read that again…
So, if someone asks you about something that you can’t speak to, people will respect you saying
“Honestly, I don’t have the answer to that one man, but here’s what I do know.”
Give details about your failures.
Why?
There are psychological costs to being fake. Only talking about what you can do, what you have done, or your business successes might motivate people—but eventually it’ll become white noise. No matter who your audience is, they relate to failing.
They relate to feeling stuck.
They relate to not knowing what the fuck they’re doing.
So, SHOW them that you do too. The more your audience can feel like they’re your friend, the more they’ll want to follow along on your journey.
Testimonials, testimonials, testimonials.
Why?
Because testimonials show people what you do, and therefore speak volumes in comparison to you simply telling them what you do.
If someone left you a raving five-star review, upload a video of you talking about what you did for them while showing the screenshot behind you. If someone said awesome things about you on a Zoom call, upload that shit and explain your services!
Key takeaway: use livestream interviews as a way to get out of your social media content comfort zone (or contact us to do it for you). And if that’s not in the cards for you, try implementing the above tips to help you feel more confident with your content!
Check out the next post on this series here!
If you’re interested in making money online, but have no idea how — you are an inspired idiot!
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