Business owner bio examples.
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Business Owner Bio Examples to Get People Interested in You

If you have a website, are on any social media platforms, or just need a short blurb about yourself to include in articles — what you choose to put in your bio can make or break whether or not people choose to do business with you. And if you do it right, your bio could actually have people reaching out to you to talk business. Here are some tips and business owner bio examples to help expand your reach and show people what they want to see.


Woman writes on her laptop. Business owner bio examples by Inspired Idiots.

Instead of thinking about your bio as a general “About Me” paragraph, try to get more targeted than that.

In an ideal world, what is it that you’d want to happen from people reading your bio?

If you’re a business owner (or even a business professional of any kind), you probably want people to read your bio and then contact you because they’re interested in working with you.

How do you get someone interested in working with you?

You put information in your bio that would make someone understand what’s in it for them.

So, instead of taking the “About Me” approach, you find a way to talk about you, your services, and what you do by showing what you have done for other people!

For example, I could write my bio in one of two ways: About me or about you.

About me: “Co-owner of Inspired Idiots social media marketing agency. I specialize in copywriting, blog writing, and project management.”

Me me me me me. Easy to read, easy to forget.

About you: “Social media marketing consultant, Inspired Idiots. I help people stop wasting time on social media and double their investment back by actually turning digital marketing into sales.”

I give one short sentence about the brand I represent, and then I talk about what you will get from working with me. I poke at the pain point that a lot of our clients deal with — they’re on social media, but they don’t know why they’re not getting customers from it — and then I tell them how I solve that pain point.

It’s about me, but it’s really about you and what I can do for you. Let’s look at some more examples.

Business Owner Bio Examples

Business owner bio examples: Mary Levy of Levy Foundation LLC.

Mark Levy, big-leagues business owner, follows this exact strategy in his bio. One sentence about what he does, followed by what, specifically, he could do for you. Now, when it comes to first-person (“I am…”) vs third-person (“Mark is…”) I’m a firm believe in using the first-person voice.

Why?

Because it creates more of a connection between you and the reader, which is what you’re ultimately trying to do. Sure, the third-person voice (like the example above and below) creates a sense of authority, as if someone else wrote the bio about you and is therefore saying all these prestigious things — but you’re trying to attract people who want to talk with YOU, want to potentially work with YOU, and want to know what value YOU can bring them. That human-to-human voice is better achieved with first-person language.


Business owner bio examples: Russell Brunson uses his bio to tell people about the famous results he’s gotten via digital marketing.

Russell Brunson could be called the king of digital marketing — so it’s no surprise that his bio hits all the right notes. Here’s what I’ve done, here’s how well I’ve done it, and here’s what I continue to offer.


Business owner bio examples: Alex Hormozi uses his Twitter bio to tell people the results he’s gotten and what he continues to offer his clients today.

If you’ve seen this Alex Hormozi’s videos online (if not, where have you been?) then you’ll know it’s somewhat difficult to argue with anything he says. His points are always so logically sound that he could basically outsmart anyone. So, when he writes a bio, and you’re an aspiring business owner, it’s a good idea to take notes. This guy knows what he’s doing.


Business owner bio examples: Jamie Kern Lima uses her bio to show what she’s accomplished and the action she wants viewers to take.

Jamie Kern Lima took three years of nos and turned it into a billion dollar company. As the founder of It Cosmetics and one of Forbes’ top self-made women, Lima knows a thing or two about getting people to do business with her. Her bio follows the same general structure:

  1. What she’s accomplished.
  2. What her “thing” is.
  3. What she wants YOU to do.

Hopefully these business owner bio examples gave you some clarity on what to include in yours! For more tips on business, check out this post on why you should wait to niche down, or this one on what to do when you feel like giving up on your business.

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