How to Start a 7-Figure Social Media Marketing Agency

There are only three ways a business can earn more money.

1. Getting more customers.
2. Getting customers to pay more per service.
3. Getting customers to pay more often.

Following this simple business principle will build both the small businesses you serve and your agency. Let’s go!

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Why You Should Start a Local Biz Social Media Marketing Agency

Starting a local business marketing agency is a smart choice for several reasons:

1. Affordable startup: Minimal investment is required, as you don’t need a physical location or expensive equipment.
2. Home-based: You can work from home, saving time and money on commuting or renting office space.
3. Less competition: Focusing on your local market allows you to stand out from larger agencies and provide personalized services.
4. Easy to scale: As your business grows, overhead costs remain low and you can hire remote employees or freelancers to manage increasing workloads.
5. High profit margins: The cost of providing social media marketing services is low compared to the fees you can charge — resulting in high profits!

With so many business venture opportunities out there, why this one?

In short, starting a local social media marketing agency is an affordable, flexible, and profitable business opportunity with tons of room for growth and success.

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Click the image above to see James’ full training video on exactly how he built this business, and how you can too!

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Why Local Marketing Vault? Start with Proven Strategies

After seven years in business, the two epic Local Marketing Vault owners have welcomed the inspired idiots to learn how the business model works and to build out this guide: the ultimate local business marketing side hustle guide.

Kelsey and I have been fortunate enough to be in the LMV community and course since 2022! We’ve watched their trainings, applied their teachings to our own practices, and have been able to add an extra $500 – $3,000 per client monthly by using their pre-built campaigns.

Thank you to the Local Marketing Vault community (the “Smart Marketers”), and thank you to James and Jason.

If you want our honest review of our experience in this program, we’ve explained that in detail here.

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This guide is for the person who dreams of a side hustle but doesn’t know where to begin. This business model allows you to:

• Be your own boss.
• Control your own time.
• Keep your full time job while you do this on the side (if you want).
• Turn any conversation into a sales opportunity.
• Become extremely valuable to people who operate local businesses.

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Our mission is to provide you with the tools and knowledge needed to launch a successful local business marketing agency side hustle. And who knows – if you find success with these strategies, you may even be interested in joining the thriving community of over 6,500 Smart Marketers. There, you’ll find daily livestream Q&As with 6-figure marketers, shared strategies on their most profitable campaigns, and endless networking and partnership opportunities.

For us, this community has been the most beneficial part of the entire program. If we have problems with a client or a campaign, BOOM, we have somewhere to turn for answers.

Plus, we don’t have to physically do any of the services that we sell. We can simply contact one of the many proven experts who come with years of experience — and dozens of results in their respective niches — and split the profits 50/50.

For example, we connected with a Google Ads wiz named Mike who audited a client’s campaign for us and applied a $500 voucher to it so we’d get more results for that client. Like…what!

If it sounds like the community you’d love to be a part of, book a call with us here and we’ll show you how it all works.

For those not quite ready to take that step, we hope the following information serves you well.

In this guide we’ll cover

1. Why this business model could be right for you
2. What marketing services local businesses will pay for
3. How you can offer those services without actually learning them all yourself
4. How to find businesses that will want to work with you
5. How to build business partnerships
6. How to get local businesses to pay you for your services
7. How to gain your clients’ trust: offer a low-risk free trial
8. How to get started with your new client” onboarding and contracts
9. How to create service packages that make local businesses money
10. How to find MORE clients for your local business marketing agency
11. How to get clients to pay more for your services
12. How to offer additional services to get clients to pay more often
13. Tools you’ll need
14. FAQs

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How to Start a Social Media Marketing Agency: the WHY

The principle of supply and demand dictates that there must be enough demand to make the supply more profitable.

The United States is home to a staggering 33.2 million small businesses, each with its unique marketing needs. With approximately 405,911 marketers available to service these businesses, the demand for skilled marketing professionals is immense.

That’s 81 clients per marketer — an overwhelming number for a single person to manage effectively. Not to mention, many “marketers” offering these services today aren’t trained as diligently and strategically as those in this community. In short, there is a tremendous opportunity for those looking to enter the marketing industry or expand their existing client base. 

Many common small businesses are seen as “essential” — such as electricians, plumbers, and tow truck services. They will always be in demand, making this market hard to disrupt in poor economies yet they thrive in growing economies.

Running a local marketing business is simple and logical. Small businesses need to get more customers. Many are too caught up inside their business to work on their business — and that’s where you come in!

Most “marketers” that small businesses deal with will often over-promise and underdeliver. But the bottom line is: if you actually produce money for them, they can become extremely reliant on you to help them bring in revenue.

Imagine offering a reasonably-priced monthly package of $2,000 to these small businesses that makes them $20,000+ each month. If you could somehow cater to all 81 clients, your business would generate an astounding $162,000 per month for you and $1,620,000 for your clients!

However, let’s start with a smaller goal: managing 10 clients at $2,000 per month would still result in a healthy income of $20,000 per month, or $240,000 per year. This clearly demonstrates the potential for a lucrative career in marketing, particularly when catering to the vast number of small businesses seeking professional assistance.

By tapping into this pool and providing valuable marketing services, you can create a thriving business while helping small businesses grow and succeed. The possibilities are endless — and with hard work and dedication, you can turn your marketing expertise into a prosperous and fulfilling career that you feel proud of.

Learn from the Expert: James Bonadies’ Success Story

James Bonadies may not have started as a marketing expert, but he certainly is now. In 2015, he reached an impressive $40,000 per month in revenue with his marketing agency and decided to share his knowledge with others.

Since then, James has trained over 7,000 people on his methods, helping thousands build successful marketing businesses of their own. Click here to see his full student hall of fame. What began as a side hustle while working as a teacher has transformed into a thriving business model that has changed the lives of thousands of entrepreneurs. 

Among James’ students, there are:

• 44+ students who generate $10k per month
• 10+ students who generate $30k per month
• 4+ students who generate $50k per month
• 7+ students who generate a staggering $100k per month

These impressive figures showcase the potential of James Bonadies’ business model and the impact it can have on those who apply his teachings. By learning from someone who actively runs successful campaigns like James, aspiring marketers can unlock the secrets to a prosperous career in the marketing industry.

Here’s an interview James had with a student doing $100,000+ per month with his agency! Insane!

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What Marketing Services Local Businesses Will Pay For

In today’s digital age, social media has become an essential platform for businesses to engage with their customers and generate revenue. If you’re looking to help local businesses make money using social media, here are five key strategies to do that:

1. Message Marketing: $297 – $497 per campaign

One effective way to generate income for businesses is by reaching out to their existing customer and lead lists through message marketing. It’s incredibly simple, but many businesses owners don’t know how to do this themselves.

All you do is a craft personalized message with an attractive offer — making sure it feels like a favor to the client.This approach not only increases sales, it also strengthens customer relationships.

For example: in testing this method, we ran a campaign for a local HVAC company. We messaged 2,170 of their previous customers.

129 total responded.

70 booked appointments.

We generated $12,250 total revenue and $7350 profit for that biz owner within one month!

This client actually had to ask us to pause the campaign because he got booked solid for the entire season! Damn!

Here’s the exact message we sent:

“Hey [First Name]! To thank you for being a previous customer, we’re offering you 75% off our spring duct cleaning service! (Regular $269!) Just $68 for the first 8 vents, and $6.50 per additional vent after that. (Don’t worry — we’ll be able to tell you beforehand how many vents your home has!) Just text us back YES or give us a call at [Insert Number] to confirm eligibility. Reply STOP to unsubscribe. Thanks, Razok Heating and Cooling”

Using the pre-built campaign and automations found in the Local Marketing Vault, this only took us 15 minutes to set up.

2. Reputation Management: $97 – $497 monthly

Having solid reviews on Google could potentially double a local business’s monthly profits — many biz owners don’t realize this!

You can implement an automatic system that messages customers immediately after they’ve received a service, making it easy for them to leave a review. Positive reviews not only improve the brand’s image but also boost trust among potential customers, leading to increased sales.

BONUS: here’s a pre-built reputation management automation you can use for free!

3. Lead Generation: $500 – $5,000 monthly

Expand a business’s reach and generate more revenue by running targeted ads on platforms like Facebook, Google, Instagram, and TikTok. These platforms help increase brand visibility and attract new leads that are interested in the products or services that business offers.

Facebook, Instagram, and TikTok Ads

These platforms are ideal for running ads for “want” services — when people want something but don’t necessarily need it immediately. Think hair salons, spas, yoga studios, restaurant promos, etc.

What you do is…

• Create visually appealing ads that showcase the product or service.
• Use engaging ad copy that highlights the benefits and value of the offer.
• Utilize targeting options to reach audiences who may be interested in the promotion.
• Monitor ad performance and adjust targeting, creatives, and budgets as necessary.

Google Ads

Google Ads are perfect for targeting users who need a specific service right away. For example, if it’s a hot sunny day and someone’s AC breaks, they’ll likely search Google for an AC technician immediately.

What you do is…

• Identify relevant keywords that potential customers might use when searching for the service.
• Create well-structured ad campaigns using these keywords.
• Write compelling ad copy that highlights the unique selling points of the service.
• Use location targeting to reach users in the service area.
• Monitor and optimize the campaign performance based on metrics such as click-through rate, cost per click, and conversions.

4. Search Engine Optimization (SEO): $700 – $3,000 monthly

It’s fair to say that any business that isn’t showing up on the first 1-2 pages of Google is probably not getting any clicks.

Helping businesses rank higher in search engine results is crucial for driving organic traffic to their website.

What you do is…

Optimize their website and content with relevant keywords and follow best practices for SEO. Improved search rankings will lead to more visitors and potential customers, ultimately boosting revenue.

SEO is something we understand but have zero desire to do for our clients. We outsource any SEO work to dashclicks.com. It’s an agency that will handle this work and appear to your client as your brand. You can buy their services for as little as $300 per month and charge your clients as you see fit.

5. Content Creation: $500 – $5,000 monthly

Quality content attracts and engages potential customers. Help your local business clients create informative and interesting blog posts, social media updates, and other content that showcases their expertise and offerings.

A well-executed content strategy can drive traffic, establish brand authority, and convert visitors into paying customers.

6. Website Building: $500 – $3,000+

An attractive and user-friendly website is essential for any business looking to succeed online. Offer your expertise in website building to create a visually appealing and easy-to-navigate site that effectively showcases the business’s products or services. A great website can significantly improve customer experience and increase conversions.

By implementing these strategies, you can help strangers make money through social media and grow their businesses. As their success increases, so will your reputation as an expert in digital marketing.

BONUS: Breakdown of Service Pricing for Each Niche

If you want an even more specific breakdown of the 32 types of businesses you could start with, and the specific suggested pricings, enter your name and email to get James’ free resource here!

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Do I Need to Learn How to Do ALL of these Services?

If you’re unsure exactly how to perform these services yourself — we’re about to get into those details. But first, understand that you have options!

Remember, the goal is to become a profitable business owner who can give local businesses the services they need to grow. But that does not necessary mean you need to actually provide all of these services yourself.

Here are options:

1. Partner up: Collaborate with someone who has the technical skills and split the profits 50/50. We found partners in the Smart Marketer’s student group. We explain how people do exactly this in the LMV program below in the “Build Partnerships” section.
2. Hire an expert: Employ a skilled professional to handle the technical aspects of the services. You can find skilled VAs that will be able to crush these campaigns, but we’d recommend partnering with people in the LMV community who you’ll know understand these services.
3. Learn the services yourself: These services aren’t overly technical. If you can write in a Word document and follow an IKEA manual, you’ll be able to learn and make your clients money. However, the goal is not to be self-employed. If you want to be a business owner, only do the service until you have too much demand for booked meetings that you can’t possibly fulfill while also doing sales calls.

Consider joining a program like Local Marketing Vault. We found this program extremely valuable in building the mindset someone needs to be their own CEO. Getting mentored in a community like this one allows you to learn what mistakes halted other people’s progress, and avoid those pitfalls yourself.

In short: you can grow your business to a profitable place twice as fast, if not faster!

James and Jason share their successful campaigns through easy-to-follow templates complete with preset automations, websites, and specific marketing strategies. When you have questions or need assistance, you’ll have access to the Smart Marketers community with over 6,500 members worldwide who are running this kind of online business. 

In this group, you’ll find trained people to help fulfill your clients’ needs.

For example, we found a Google Ads expert with 10+ years of experience. Now, when someone needs help with Google Ads, we have a proven expert ready to assist and generate revenue quicker.

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How Do I Find Businesses that Will Want to Work with Me?

James and Jason run a quarterly earnings contest in the Smart Marketers community where they give away cash prizes to those who earn the most new business. In the last four years, there has been $2,215,081 worth of new business from 2,197 clients. Here are the top three ways people have acquired clients:

1. The Computer’s Reach Method: 103 Clients

Find businesses to work with solely through using the Internet. Here are seven of the most effective strategies that Local Marketing Vault student’s favor to acquire new business via the Internet.

Leverage Freelance Platforms

Bid on relevant projects on platforms like Upwork, Fiverr, and Freelancer to showcase your skills and build your client base. Upwork is by far the best to use because it’s closely monitored for scams. It’s easy to hop on once per day to browse and bid on jobs — which is perfect if you’re an introvert.

Pro tip: Once you complete five jobs and get reviews — your profile will really start to stand out. Some members in the Smart Marketer’s group set up small jobs with one another to trade reviews and help get their profiles showing sooner.

Check Google to Find Businesses that have Little Online Presence

Search for businesses in densely populated areas (minimum 100,000 population) that appear on the third page of Google search results. Contact these businesses to offer your expertise in helping them show up on the first page, so that people actually notice them. Or, a try the way more effective method at getting clients quickly: leads in advance.

Offer Leads in Advance

Invest a bit of your own money to generate leads for qualified business owners you want to work with, demonstrating your ability to drive results and build trust. All it takes is $20-$40 to send a few leads to them and start that conversation. This is the exact strategy that James Bonadies used to get businesses to work with him quickly and scale to $40,000+ per month. In short, he’s what he’d do:

• Contact potential clients and offer to send them leads in their area.
• Confirm that they can handle additional business.
• Set up an ad campaign and spend $20-$40 to send a few leads to them — proving your worth.
• After they see results, propose a partnership to continue providing leads.

Use Cold Outbound Strategies With the Leads In Advance Method

To find businesses that might be struggling, search Google’s third page for potential clients. These companies likely need marketing assistance to improve their online presence.

Reach out to them through various channels:

• Send direct messages via their Facebook Page and Instagram account.
• Connect with them on LinkedIn.
• Identify the decision-maker, then contact them through personalized phone calls and emails.

Offer to deliver results by generating leads for their business before they commit to any long-term contracts or agreements. This approach can help build trust and demonstrate the value of your social media marketing services, increasing the likelihood of converting potential clients into paying customers.

Network on LinkedIn

Connect with business owners on LinkedIn, engage in conversations, ask follow-up questions, and schedule calls to learn more about their needs and present your services. You can superpower this method with LinkedIn’s Sales Navigator and WeConnect, which are softwares designed to streamline this process for you.

This allows you to search for specific types of people, connect with them, and begin sending them a drip campaign all automatically. All you need to do is set it up once and respond to the inbound messages.

Target Groupon Advertisers

Groupon takes 50% profit from business owners AND requires them to discount their services on top of that. This means that anyone advertising on Groupon is hurting for profit.

Reach out to businesses advertising on Groupon via email or phone. Let them know that you can get them a better return on investment through your marketing services. You’ll find many business owners respond and will ask you follow up questions, leading to a booked call.

Bonus Tip: How to Look Credible to Your Clients

Making an effective website is easier than you think, and can give a lot of business owners they assurance they need that you are really invested in your business. In short: make a website. Here’s a website template you can use that James has provided for free. Just join his free community to gain access!

2. The Arms Reach Method: 603 Clients

Leveraging your existing personal connections can be a powerful way to grow your marketing business. By tapping into your personal network, you can access potential clients who trust and value your expertise. Here are two effective strategies for reaching clients within your personal sphere:

Referrals

Encourage friends, family members, and existing clients to refer your services to businesses they believe could benefit from your expertise. This word-of-mouth marketing can significantly impact your credibility and help you build a strong client base.

Social Media Outreach

Post on social media platforms like Facebook and Instagram, showcasing your skills and the services you provide. Ask your connections to tag or recommend local businesses that could use your support. Engaging with your network in this way can not only help you find new clients but also strengthen your online presence.

Additionally, join local business Facebook groups and actively engage with their members. Browse through the group feed to identify active participants and evaluate which services you can offer them. By connecting with others in these groups, you can build relationships and expand your reach within the local business community.

3. The Car’s Reach Method: 138 Clients

Fostering connections within your local community can be an effective way to expand your marketing business and find new clients. By focusing on businesses in your area, you can build strong relationships and establish yourself as a trusted local expert.

Here are two strategies for reaching potential clients in your community:

In-Person Visits

Take the time to drive around your neighborhood and visit local businesses. Introduce yourself, ask how their business is doing, and explore opportunities to work together. This face-to-face interaction can help you create lasting connections and demonstrate your genuine interest in helping their business succeed.

Remember: never underestimate the value of a face-to-face connection.

Join Local Networking Groups

Joining local networking groups, such as BNI (Business Network International), can be a powerful way to connect with other business owners, share resources, and exchange referrals. Surprisingly, social media marketing services are often underrepresented in these groups!

For example, when Kelsey and I attended local BNI meetings, we were the only social media marketing agency among six groups. BNI typically allows you to visit two times per group before requiring a yearly membership. However, you can also attend their monthly promotional events, where 20+ local businesses gather to network.

A clever trick to attend for free is by “subbing” for someone who pays the yearly membership. You take their place in the meeting and relay their message, but you can still network before and after the meeting on behalf of your own business.

Through our participation in a BNI chapter, Kelsey and I received a referral that led to securing a $1,000 LinkedIn campaign — which we outsourced to a Local Marketing Vault member.

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By actively engaging in local networking groups, you can increase your visibility within the community and uncover new collaboration opportunities with local businesses.

4. Building Partnerships: 79 Clients

Developing strategic partnerships can be an invaluable way to expand your marketing business and enhance the services you offer. By collaborating with experts who can fulfill your marketing services, you can provide comprehensive solutions to your clients and ensure their satisfaction.

This approach allows you to focus on what you do best — whether that’s selling and building relationships with clients OR fulfilling the services and getting those results.

Choose one or two prospecting methods, excel at them, then start talking to people about what you do to book meetings with business owners and start making money.

Once you start getting some recurring revenue coming in, consider hiring or partnering with others to utilize additional prospecting methods. The key to success is talking to more people and offering your services in exchange for payment.

Here are some tips for building successful partnerships:

Identify Complimentary Skills

Look for experts in your industry who have complementary skills and services. These may include web developers, graphic designers, content creators, or SEO specialists. By partnering with these professionals, you can offer a complete marketing package to your clients without having to develop these skills yourself.

Establish Clear Expectations

When forming partnerships, it’s essential to communicate openly and set clear expectations on work quality, deadlines, communication times, and revenue splits. Talk about these things BEFORE you agree to partner up. This will help ensure a smooth working relationship and prevent misunderstandings. 

Make it clear who’s responsible for…

• taking payments, 
• handling customer communication,
• fulfilling the services

Alex Hormozi, co-founder of Acquisition.com recommends partnering with someone who has a skillset or resource you don’t have. If both partners can do the same job, then one of you is not essential to the business.

Cultivate Trust and Mutual Respect

Be reliable, honest, and transparent in your dealings with your partners, and show appreciation for their expertise and contributions. You wouldn’t want to be in business with someone that you don’t feel is in it for both parties’ success.

Building trust and mutual respect within your partnerships is crucial for long-term profits.

Share Referrals and Resources

Partnerships should be mutually beneficial. Share leads and referrals with your partners, and offer to connect them with resources that can help their businesses grow. This collaborative approach will strengthen your relationships and create a supportive network of professionals.

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By forming strategic partnerships, you can leverage the expertise of others to provide top-notch services to your clients, ultimately growing your marketing business and increasing your revenue potential. Remember, collaboration is key. When you work well together, everyone benefits.

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How to Get Local Businesses to Pay You for Your Services

In order to do business with a local business, you need to understand their needs so you can understand how to fulfill them.

Follow these steps to better understand potential clients’ businesses and customize your agency’s services to meet their unique needs.

If you want the Smart Marketer’s full sales script, click here.

1. Begin with an open-ended question about their business

Start the conversation by asking the potential client to share more about their business, such as, “Can you tell me more about your business and what you do?”

Example: If the potential client is a dentist specializing in dental implants, let them provide an overview of their business.

2. Delve into their goals

Ask specific questions to comprehend their business objectives, like revenue targets, staff expansion plans, or aspirations to open more locations.

Example: “What is your revenue goal?” or “Do you have any plans to expand your business or open more locations?”

3. Assess their previous efforts

Inquire about their past advertising or marketing strategies to understand their experience and effectiveness. Ask about any special offers, promotions, and future advertising plans.

Example: “Have you done any advertising before? What has worked best for you in terms of acquiring new customers?” or “Do you have any special offers or promotions for your dental implant services?”

4. Discover their struggles and pain points

Learn about the challenges they’ve encountered while growing their business and why previous attempts may not have been successful.

Example: “What have been your biggest struggles in terms of growing your business?” or “What challenges have you faced in attracting new clients?”

5. Identify their needs

Based on their input, pinpoint their specific needs and pain points to determine which services your agency can provide to actually help their business.

Example: If the potential client mentions a need to improve customer retention, you can suggest services like message marketing.

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By following these steps and asking targeted questions, you’ll gain valuable insights into potential clients’ businesses and can tailor your agency’s offerings accordingly. Remember to actively listen to their responses and position your agency as the solution to their challenges.

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How to Gain Your Clients’ Trust: Offer a Low-Risk Trial

One of the most effective ways to get clients on board is by offering them a low-risk trial, demonstrating your confidence in delivering results.

The Greatest Offer of All Time: Free Trial

1. Qualify the business owner: After assessing the business and determining that you can genuinely help them, proceed with the proposal.
2. Ask the key question: “If I make you money, would you be willing to have the conversation around us working together?” This question presents a low-risk opportunity for the business owner while showcasing your belief in your own capabilities.
3. Request ad spend: Ask the client to front $300-$500 for ad spend during the trial period. This demonstrates their commitment to the partnership and helps cover initial costs. To really gain their trust, offer to show them a visual of the campaign before you launch it, so they understand that the full ad spend amount is truly going toward the campaign, and not in your pocket.
4. Deliver results: Work diligently to generate leads and sales during the trial period, which should last no more than seven days. Speed is king here.
5. Upsell: Once you’ve started producing results for the client, schedule a call to discuss transitioning to a monthly retainer agreement.

Partner with Experienced Professionals 

If you’re not confident in getting results for a specific industry, consider partnering with someone who has successfully run similar campaigns in that niche before. By collaborating with an experienced professional, you’ll learn how to execute the campaign effectively, eventually running it solo in the future.

By offering a low-risk trial and partnering with experienced professionals when needed, you’ll increase your chances of securing clients and building long-term relationships.

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How to Get Started with Your New Client: Onboarding & Contracts

How to Automate the Contract Process with Agency Tool Box (Go High Level)

1. Identify the issue: Many agency owners struggle with contract signing as they can’t maintain copies or send PDF contracts using Go High Level. They often use external services like Adobe Signature or HelloSign, which can be costly.
2. Utilize free resources: The tutorial provides free resources and a simplified snapshot of the process. A “snapshot” allows you to download automations, websites, and processes from one Go High Level (GHL) account to another. Access these resources in the video description or James’ community here.
3. Customize the process: Although the above tutorial demonstrates automating the onboarding process for a coaching program, you can modify it for your business.
4. Leverage forms and custom fields: Create a GHL form to gather necessary contract information. Use internal custom fields and create custom fields specific to your needs.
5. Implement automations: Set up workflows to trigger automations when the agreement form is submitted, such as creating an opportunity, sending personalized emails, and generating trigger links.
6. Learn about trigger links: These are tracking links in GHL that track actions and data, allowing you to monitor who clicked them and enabling the next step automation.
7. Personalize the trigger link: In the trigger link settings, add merge fields to populate the contract with relevant information, ensuring seamless data merging.
8. Create the contract page: Design a contract page using GHL’s site feature and include the trigger link in the onboarding funnel, directing users to the pre-filled contract page.
9. Test and fine-tune: Ensure the process works as intended and make any necessary adjustments based on your requirements.

Use this link to import James’ contract and client onboarding templates into your GHL Account. This will make the onboarding and contract process easier!

Bonus: By using James’ affiliate link, you’ll gain access to his training on Agency Tool Box — a white-labeled version of Go High Level which offers extra benefits for people pursuing this business model.

The bonus trainings include LinkedIn Mastery, Cold Email Mastery, and Upwork Mastery. You can find more information in his free community.

By following these steps, you can automate the contract process using Go High Level, streamlining your business operations and saving time and effort.

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How to Create Service Packages that Make Local Businesses Money

If you’re ever feeling unsure about the most effective offer to run for a business, a good place to start is by researching the top companies in that industry. See what kind of offers they’re promoting — that could spark some insightful inspiration for you!

Message Marketing and Lead Generation Offers

• For message marketing: Check Groupon for deals that are frequently bought in your client’s industry.
• For lead generation: Browse their competitors in the Facebook Ad Library or Groupon for compelling offers that attract new leads.

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Local Marketing Vault: Pre-built Campaigns and Support

The Local Marketing Vault (LMV) provides pre-built, successful campaigns for students — including webpages, ads, and preset automatic notifications. With 32 proven campaigns in the vault, along with a seven-year-old community filled with previously discussed questions and additional campaigns, LMV’s extensive resources are truly invaluable.

Plus, there are five live coaching calls per week to assist members with their ongoing campaigns.

It’s like plugging into the mind of someone who’s been marketing since 2010. I’ve never run a campaign for a plastic surgeon, but I could now.

Proven LMV Campaigns

LMV separates its 32 niches into tiers. The higher the tier, the more valuable a customer is to the business.

Tier 1 (15 campaigns):

Towing	Electricians	HVAC
Senior home care	Gyms	Spas/facial services
Hair salons	Yoga studios	Realtors
Real estate investors	Plumbers	Wedding photographers
Garage door repair	Furnace & AC tuneup	Lawn care campaigns

Tier 2 (9 campaigns):

Dental implant/cleaning	Auto insurance	Financial planners
Chiropractors	Auto hail damage repair	Sell your home campaign
Tattoo removal	Commercial trucking insurance	Personal training campaign

Tier 3 (8 campaigns):

Roofing	Personal injury attorney	Pain management funnel
Mortgage buyers	Podiatrist campaign	Cosmetic surgeon makeover
	Workers’ comp attorney

Be Prepared to Carry the Team

You may need to interact with the business’s customers to make the process easier for the business owner.

For example, running a lead generation campaign for a local podiatrist might require you to book appointments for them via text message if they’re unfamiliar with the process. By using SMS and providing exceptional customer service, you can outperform competitors and secure more appointments.

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Create a Package: Combine Lead Gen & Message Marketing to Maximize Client Success

To make your clients so successful that they can’t help but share their experience, aim to generate at least 5x their investment. Combining lead generation and message marketing campaigns is a highly effective strategy to nail this!

Lead Generation Campaigns

These campaigns focus on generating new interested potential buyers for your client’s products or services. They often leverage platforms like Google Ads and Facebook Ads to target specific audiences and drive new leads.

Message Marketing Campaigns

Message marketing campaigns work to re-engage leads who didn’t immediately buy — nurturing them through email, SMS, or social media messaging. This strategy helps turn more leads into customers over time.

Combining Strategies for Maximum Impact

One of the best ways to impress your clients is by initiating both lead generation and message marketing campaigns simultaneously. This approach ensures a steady stream of interested buyers reach your client as soon as they begin working with you. Your client will associate you with increased revenue, making them eager to maintain a long-term partnership.

Follow these steps to combine lead generation and message marketing campaigns effectively:

1. Set up lead generation campaigns: Use platforms like Google Ads and Facebook Ads to create targeted campaigns that attract new leads immediately.
2. Implement message marketing: Set up automated email, SMS, or social media messaging sequences to nurture leads who didn’t convert initially or who have bought previously.
3. Monitor and optimize: Regularly track and analyze campaign performance — making adjustments to targeting, creatives, and messaging as needed.
4. Communicate results: Share success metrics and insights with your client, explaining the value you’ve provided and the return on their investment.
5. Maintain ongoing support: Offer continuous support and suggestions for further improvement, solidifying your position as a valuable partner in their business growth.

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By combining lead generation and message marketing campaigns, you’ll maximize your clients’ success, making them more likely to refer you to others and maintain a long-lasting partnership.

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How to Find MORE Clients for Your Local Business Marketing Agency

1. Promote Your Successes

Attract new clients by showcasing your proven results and demonstrating the outcomes they can expect:

• Share case studies or testimonials on your website and social media platforms to highlight your success stories.
• Attend industry events and conferences to present your achievements and connect with potential clients.
• Make social media posts about your results, then ask your audience if they know similar businesses that could benefit from your services. People want to be associated with successful people. If someone believes that connecting two professionals will make them look good, they’ll happily refer you because it’ll reflect positively on them.
• Create content that showcases your expertise and accomplishments, positioning yourself as a thought leader in your field.

2. Cold Outbound: Utilize Your Market Results and Offer Leads In Advance

Target businesses similar to those you’ve achieved results for. Share your past successes with them to build credibility.

Ask if they’re capable of handling more clients. If they respond positively, promptly send them leads on the same day they agree. Remember, speed is king.

Within 48 hours of sending leads, schedule a meeting to discuss the impact you can create for their business. Meet with them on how you can help them boost their profits by leveraging your social media marketing expertise. By demonstrating your ability to deliver results quickly, you’ll increase the likelihood of converting potential clients into long-term partners.

Tips for doing cold outbound: 

• Compile a list of potential clients and reach out via email, phone, or social media.
• Craft personalized messages that demonstrate your understanding of their needs.
• Follow up consistently, keeping track of your outreach efforts.
• Be persistent and expect to contact around 100 people before securing a meeting. Yes, cold outreach is one of the slower-moving methods.

3. Referrals

Referrals are the best way to acquire new clients, as they come with a high level of trust and pre-qualification.

To leverage referrals:

• Encourage satisfied customers to refer friends or colleagues.
• Offer incentives or rewards for referrals – Ex. $200 cash
• Network with complementary businesses for mutual referrals.

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How to Get Clients to Pay More for Your Services

Here are a few approaches to increase the revenue generated from clients:

1. Raise Prices as You Improve in a Niche

As you gain more experience and expertise in a niche, consider raising your prices while ensuring the client still maintains a high profit margin. This demonstrates the increased value you provide and justifies the price increase.

2. Target Clients with Higher Revenue Potential

Instead of focusing on clients with lower profit margins, target businesses that make more per customer. This allows you to charge more for your services, as the return on investment for the client is higher.

Example: HVAC Duct Cleaning vs. Car Dealership Leads

In this example, an HVAC company had a logistical bottleneck after booking too many appointments through a lead generation campaign. The company could only handle a limited number of clients, limiting the revenue potential.

To increase revenue, we considered the following options:

1. Sell extra leads: Offer the additional leads to another HVAC company that can handle the volume.
2. Target larger companies: Approach bigger HVAC companies in other areas that can handle more clients and generate leads for them.
3. Switch to higher-value clients: Focus on businesses that profit more from each customer, such as car dealerships. In this example, the car dealership was willing to pay $200 per lead and offered a $1,000 commission for every closed deal. This would significantly increase revenue compared to the HVAC company who only profited $80 on each appointment.

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By adjusting your pricing strategy, targeting clients with higher revenue potential, and leveraging your expertise — you can increase the amount that clients are willing to pay for your services and maximize your overall revenue.

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Get Clients to Pay More Often by Offering Additional Services

Once you’ve demonstrated your value through proven results, clients are more likely to seek your expertise in other areas. By offering additional services that boost their profits or customer satisfaction, you can create more opportunities for recurring revenue.

Here are several strategies to get clients to pay more often:

1. Expand Lead Generation Efforts

Help your clients reach a broader audience by diversifying their lead generation strategies:

• Run ads on multiple platforms.
• Implement email marketing campaigns targeting their leads and/or customer list.
• Create organic content showcasing their business results.

2. Offer Complementary Services

Introduce additional services that directly impact your client’s bottom line:

• Message marketing to nurture leads and convert them into customers.
• SEO optimization to improve their website’s search engine ranking.
• Reputation management to maintain a positive online presence.

3. Enhance Customer Connection

Assist your clients in better connecting with their customers by optimizing their online presence:

• Optimize their Google My Business profile to improve local search results.
• Design an effective landing page or website that showcases their products or services.

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By offering these additional services, you’ll establish yourself as a comprehensive solution provider, encouraging clients to pay more often and helping them achieve greater success. As a result, your own business will benefit from increased revenue and long-term client relationships.

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The Tools Needed To Run Your Local Social Media Marketing Agency

Go High Level is not technically required to run this business model, but it will make your life a lot easier.

Here are some key benefits of using Go High Level:

• All-in-One Marketing and CRM Platform: GHL offers a comprehensive set of tools for managing marketing and customer relationship management (CRM) tasks, eliminating the need for multiple tools and integrations. The platform covers everything from lead generation, client communication, appointment scheduling, sales pipelines, automation workflows, and more.

• Automation and Workflow: GHL excels in automating repetitive tasks and workflows, saving time and streamlining business processes. You can set up automation sequences, drip campaigns, and follow-ups to engage leads and clients automatically — nurturing leads, managing onboarding, and maintaining ongoing communication.

• Lead Generation and Conversion: The platform provides powerful lead generation tools like customizable landing pages, opt-in forms, and lead magnets. It also offers lead scoring, tagging, and segmentation features, allowing you to identify high-quality leads and prioritize follow-ups for increased conversion rates.

• Client Communication and Messaging: Centralize your client communication with GHL’s two-way text messaging, email marketing, voicemail drops, and Facebook Messenger integration. This ensures prompt and efficient communication with leads and clients directly from one place. No more checking three different platforms for messages!

• Sales and Pipeline Management: GHL’s visual and intuitive sales pipeline management system makes tracking leads, managing stages, and monitoring progress easy. Deal tracking, task management, and notifications help you stay organized and focused on closing deals effectively.

• Appointment Scheduling and Reminders: The platform includes a robust appointment scheduling feature for booking appointments directly from your website or landing pages. With automated reminders and integration with popular calendar applications, streamline your scheduling process and reduce no-shows.

• Analytics and Reporting: GHL’s analytics and reporting capabilities help you track marketing campaign performance, automation sequences, and sales funnels. Gain insights into key metrics to make data-driven decisions and optimize your marketing strategies.

• Integration and Customization: Seamlessly connect with your existing tech stack through integrations with popular email service providers, payment gateways, CRMs, and other tools. The platform also offers extensive customization options to tailor it to your specific business needs and branding requirements.

• Training and Support: Access comprehensive training resources, including video tutorials, webinars, and a knowledge base. Go High Level’s customer support is available to assist with any questions or issues.

• Cost Efficiency: GHL is known for its affordability compared to other marketing and CRM platforms. Its competitive pricing plans make it accessible for businesses of various sizes.

These benefits make GHL a popular choice for agencies and businesses looking to streamline marketing, automation, and client management processes.

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We’ve now basically walked you through every single aspect of running this local business marketing agency biz! If you’re still here, and if you feel like you’d love to build an empire by helping local businesses thrive — then what more are you waiting for?

You can teach yourself how to do this business on your own, starting with this guide, or you can book a call here and learn more about how the Local Marketing Vault program can streamline the process with you.

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Social Media Marketing Agency FAQs